Monday, March 26, 2012

Italian swimsuit industry high prestige at international level

By Harry McDaniel


Some history

In all probability, since 1400 BC Roman and Greek athletes were used to garment costumes as significantly similar as the modern bikinis (This is nicely shown on frescos and findings of that historic date).

However, proper bathing suits (swimsuits) finalized to recreation and water sport activities, date back to the end of XIX century. Of course, speaking about girl swimwear, they were one-piece swimsuits focused to hide any sinuous, female shape On the contrary, modern bikini swimsuits, were created and introduced in the market by the Parisian engineer Lous Reard (the word bikini derives from an atoll of the Marshall Islands).

Naturally this innovation on womens swimwear garment -with naked gluteus and belly-, provoked clamour and diffidence in United States, where only in the 50s was really accepted and introduced in the market.

Italian manufacturing of womens swimwear

Nowadays, after years of experience and model, the Italian production of bathing suits covers a big an element of the business representing research, offer and ordering volumes of swimwear.

This is probably due to the good tradition, as well as in the sector of summer swimsuit trend, also in the manufacturing development of the trend clothing industry able to offer a fashion and define trend on a planetary level.

For a full globalization of swimsuit products, it is fundamental that those Italian Companies dedicated to the design and development of summer swimwear, adopt advanced web technologies that can allow worldwide visibility and whole satisfaction of the sector demand.

For this purpose, Toscana Chiarugi provides experience and professionalism in the production and on-line sale of swimwear thanks to promotional investments and realization of a new online catalogue illustrating the entire new summer group.

Chiarugi is a reference point online for swimwear and lingerie sale, being its users not only Italian but woman in general, wishing to distinguish themselves by femininity and prestige. Another score gained by the made in Italy clothe manufacturing compared with the European and International Competition!




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